Thursday, March 08, 2007
PS3’s Home to Be Less than 500MB, Sony Laughs at MS’s XBL
Basically, Sony's new online service called HOME is a free 3D environment where PS3 owners get to meet virtually using their avatars, get to show off with their game achievements and, of course, get to play. From what Sony demoed at GDC, HOME is a 95% imitation of the "Second Life" game and of web-sites like GoGoFrog (http://www.gogofrog.com/), that let you create and personalize your own virtual 3D space.
According to Sony's press release "Home is a real-time online 3D, networked community available on the PLAYSTATION Network. It allows PS3 users to interact, communicate, join online games, shop, share private content and even build and show off their own personal spaces to others in real time. Home will be available as a free download from the PLAYSTATION Store and will launch directly from XMB (XrossMediaBar) on PS3.
With an avatar uniquely customized according to each user's preference, users can explore the 3D community that is Home – a sleek, modern environment featuring spacious common areas; custom spaces dedicated to specific games; and personal apartments. Each user is assigned an apartment in Home where they can invite others to join them as they show off their own style in an area they can personalize themselves with furniture, art and other items – even a different view from their windows. They can also show their personal video, pictures and other digital media content found on their PS3 hard drives in their apartments. Very rich interactive communication with others is achieved through built in text, audio and video chat, along with sophisticated emotional animations for each character.
Sharing continues in the "Hall of Fame," where users can display new 3D trophies that will be unlocked through in-game milestones for the games they own as well viewing the trophies of other users across the PLAYSTATION Network and for other games they've yet to purchase."
"This is a significant step forward in the area of user community services and emergent entertainment experiences," said Izumi Kawanishi, Corporate Executive and CTO Software, SCEI. "While the 3D graphics demonstrate the power of PS3 and the PLAYSTATION Network, the most impressive feature in Home is the variety of ways in which multiple consumers, as well as our third-party partners, can experience the next generation of communication by interacting and sharing among each other. I feel strongly that this unique blend of community, user-generated content, collaboration and commerce will expand the future of computer entertainment."
HOME will debut this spring for beta-testers and it will launch at full speed later this year, which raises the question of whether the delay will still make the service enticing for gamers, considering that by then they will have improved versions of Second Life, Mii and Xbox Live as alternatives. The fact that it will be free could attract PS3 owners, though there is no guarantee that Sony's investment in its 3D environment (which is said to have been in development for about two years) will remain free in the future.
"Technology innovation is part of the culture at SCE as evidenced by our influence on real-time 3D computer graphics and the optical disc format in the 1990's, to the more recent innovations such as Cell Broadband Engine computing and the use of Blu-ray in PS3," said Phil Harrison, president, Worldwide Studios, SCE. "Our vision for the future, Game 3.0, will continue our track record of industry advancement by leveraging the convergence of technologies, from broadband and video chat to supercomputer-speed processors, to make gaming more interactive and dynamic than ever before."
In a Q&A interview with Sony officials, Threespeech got some interesting answers to some burning questions. When asked about why exactly they built the HOME environment, Sony responded:
"The power of PS3 and the Network afford us the opportunity to create a unique user service that will define the future of community on computer entertainment platforms. We feel it is important to foster not only user-interaction, but increased, ongoing contact between users, first and third party publishers and other partners. […]The ambition is to create a highly interactive 3D environment that will bring millions of people together from around the globe to share common interests, build friendships and explore the world of SCE PlayStation."
As mentioned earlier, HOME "is free to download and free to use. The user will be able to purchase items from the Store (Home supports the Playstation wallet) to further customize their Home Space, as well as make purchases from other third party partners."
When it will launch at full capacity later this year, HOME will be a global community, supporting multiple languages like Japanese, English, French, German, Italian, and Spanish. But "because it is a network service, it is easy to extend the language support in the future after the initial beta trial. In the full service, we will support local languages consistent with the way we localize our game titles."
One of the most interesting questions asked by Threespeech was about the resemblance between HOME and other services like Xbox Live. In response, Sony boasted with the potential of its new service, laughing at Microsoft's counter-part: "Home is a first of its kind 3D community that allows for open interaction between consumers, SCE and third party partners. It is a truly interactive, global community of users. Xbox Live is a static, 2D, text-heavy environment that can't match the rich community features found in Home. Xbox Live community interaction is much more passive and limited to the members on that friend's list."
When asked also about the obvious similitude with Linden Lab's Second Life game, Sony said that "Home is a much more rich, user friendly experience than Second Life, allowing for ease of entry and use, as well as being fully-functional with the technology and capabilities of PS3."
Concerning the monetizing issue for the PS3 HOME environment, Sony declared that "The business model for Home is based on a combination of ecommerce and advertising revenue, but we will not discuss the exact details of our business model."
Third party developers and Sony's partners will also have their place well defined in the HOME eco-system. They will be able to custom entire lobbies to promote their products to gamers from the PlayStation Network, they will have their own space where they will provide downloadable content to users and where they will implement different e-commerce models. "Advertising options will also be made available through Home, in addition to sponsorship of in-world events and Home real estate."
The difference between HOME and PS Store is that "Home is a real-time online 3D, networked community available on the Network, while the Store offers free and premium digital goods delivered directly to your PS3."
Sony also said that the HOME application will take around 500 MB of your PS3 hard-drive: "The Home download is targeted to be under 500 MBs."
PS3 owners are not the only ones favored in the HOME environment, as the PSP owners will also have access to the network, probably through a future firmware update. Sony said that "your Virtual PSP gives you access to all the navigation, features and options of Home."
From the screens provided by Threespeech PSP owners will apparently be able to move the furniture present in their space, will have a world map and will also be able to customize the character's face.
Tuesday, March 06, 2007
Sony Warns About European PS3 Backwards Compatibility
Make or break for PS3 as hard-sell kicks off
Sony Computer Entertainment and its retail partners will spend $7 million over the next six weeks, with much of the marketing aimed at giving people hands-on experience with the console.
"Demo, demo, demo" is SCE managing director Michael Ephraim's catchcry.
Sony Euro PS3 fire storm mostly in the media
European PS3 users screwed
THQ to bring Conan brand to PS3, Xbox 360
The game release is the first in a multi-year deal to develop titles based on Robert E. Howard's original stories.
Prices for Euro PS3 games cheaper than Xbox 360
Unfortunately, these prices are only guaranteed for the first five games Sony releases, which might mean that future games will be more expensive, although this is yet to be officially confirmed.
Phil Harrison: We Are Under No Pressure to Drop PS3's Price
| Phil Harrison: We Are Under No Pressure to Drop PS3's Price In an exclusive interview at D.I.C.E., Sony Computer Entertainment Worldwide Studios President Phil Harrison told us that he has "no regrets whatsoever" about Blu-ray and the PS3 launch and that Sony does not feel any pressure to drop the PS3's price this year. | ||||||||||
| GameDaily BIZ: Are you bothered by all the negative press about Sony and the PS3 lately? Even certain mainstream press publications have labeled the console biggest disappointment, etc...
Phil Harrison: No, not a bit. I think, first of all, the so called negativity is in a fairly narrow section of the media. The most important thing, however, is that the people who buy the system love it, and the fact that we have great reaction—great scores if you will—from the people who bought PS3 [who've enjoyed] the games that they've played and the services that they get. That's all that really matters. I don't really care about the negativity in the press; if it was true, if they were talking about real big issues that were genuine criticisms, then of course we'll address them, but there's nothing that bothers me. I think the fact that we are able to have a very well organized, very well managed supply channel, which allows us to keep the stores restocked, is a really positive thing. You would be sitting here saying, "Why the hell are you out of stock? Why the hell can't you manage the supply chain and why can't people buy PS3s?" So we're actually doing in succeeding in managing to keep the demand satisfied, so I think that's a positive. BIZ: That actually leads into my next question, because a lot of the analysts have been making a big deal out of the fact that retailers seem to continue to sell out of the Wii while PS3s are found in stock at more stores. What do you make of that? PH: I think you should talk to the people who are running those stores. Talk to the people who run GameStop, talk to the people who run BestBuy, and they'll tell you that the demand is unprecedented and that they give us kudos for managing to keep a very sophisticated supply chain moving. What our competitors are doing I can't speak to but I know we are achieving our goals of keeping the market supplied and working closely with retailers to make sure they get informed about when supplies are coming in so that they can match their internal and external communications to store managers and consumers about when to buy a PS3. If that means that for Wednesday through Friday there were a few machines on a shelf in a store in Milwaukee, great!
BIZ: Jack Tretton recently said the PS3 would be difficult to cost reduce, and yet a Japanese exec followed that by telling reporters that Sony would consider a price drop. What are the odds that we'll see a lower price on the PS3 this year? PH: Well, I'm not sure about the context in which Jack made that comment... but the PS3 technology, as with any of our platforms, starts off life at a high price and then we engineer cost out of it. And that process is an investment that you make to combine chips into a single chip or to reduce components or combine components and redesign things, and that investment is part of our planned R&D effort to reduce cost. At the appropriate time and when we can afford to, the business model of the industry is to pass those savings onto the consumer, but we're a long way away from doing that yet. BIZ: But don't you feel pressure from the realities of the market and people who maybe don't want to spend $600? Do you feel there is pressure to drop the price this year? PH: Absolutely no pressure at all. I think that the reality of the market is that there's a great deal of software people want to buy, there's a great deal of software coming that will stimulate further activity in the market. We're very comfortable with the plan. BIZ: A lot of gamers, including myself, enjoy the controller's motion sensing at times, but we still miss rumble. If gamers want it and are vocal enough, will Sony reintroduce the force feedback at some point? PH: We have no plans to do so in the standard controller that ships with PlayStation 3. I believe that the Sixaxis controller offers game designers and developers far more opportunity for future innovation than rumble ever did. Now, rumble I think was the last generation feature; it's not the next-generation feature. I think motion sensitivity is. And we don't see the need to do that. Having said that, there will be specific game function controllers, potentially like steering wheels that do include vibration or feedback function—not from us but from third parties. BIZ: When you look at all the bad things associated with Blu-ray – the big cost it added to the PS3, the fact that it was mainly responsible for the initial shortage and delay to Europe, the slower disc read times – are you still happy with Sony's decision to go with this technology? PH: It wasn't Sony's decision; it was our [SCE's] decision. We needed to have Blu-ray disc from a game design point of view. The chipsets in PS3 chew through data at such a rate that in order to build variety and detail and quality into the games, we need more than nine gigabytes. Now, the fact that we could also adopt the preeminent next generation movie format into PS3 was an added bonus, not an added cost. [What you said regarding] disc speed is a complete myth. It makes no difference to the operation of the game whatsoever. The blue laser diode, as you well know, had a blip short-term ramp up issue, which is now past; that's now behind us. That did cause us some challenges in being able to supply the launch worldwide, but that's all resolved. BIZ: So no regrets? PH: No regrets whatsoever, and it's those kinds of decisions, painful though they were to live through in the last quarter of 2006, those are the decisions that are going to propel PlayStation 3 to be a platform that lasts for ten years, like we've seen with PS1 and PS2. And it will be, I believe, reflected on as the smartest decision we ever made. | ||||||||||
Report: PS3 to crush competition by 2010 (sorta)

A new report by Screen Digest (abridged by Gamasutra) suggest that the PS3 will outsell both the 360 and Wii respectively by 2010, though "PS2-style dominance will not be repeated." The forecast predicts the PS3 will take the Japanese and Euro markets, while the 360 will slightly edge out Sony here in the States. The Wii? That'll be "a distant third" according to the conservative analysis. Still, the report acknowledges Nintendo's potential in closing the upset: "Nintendo's strategy with the Wii is, at the moment, the great unknown... if Nintendo can make this work... the potential is absolutely huge." Read on for the full skinny.
Revised PS3 hardware is a good thing!
The original PS3 effectively had a PS2 'stapled' onto the hardware. However to reduce production costs Sony have removed the PS2 custom chips, and games will be emulated via the PS3 hardware and a potential price drop before Christmas 2007. £299 sounds a whole lot sweeter than £425. In the short term there are likely to be less PS2 games that are compatible. This has met with a bad reaction...
Well, the plan is that Sony will make more and more PS2 games compatible via firmware updates. But unlike Microsoft who have effectively stopped bothering to make the xbox 1 games compatible, Sony have said this will be a continual process.
Sony To Produce PS3-Priced Blu-Ray Player

The format war has begun, and early indications are that Blu-Ray is outpacing HD-DVD in terms of popularity. Furthermore, one of the biggest appeals of the PS3 is its Blu-Ray capability and it's relatively cheap price. Most Blu-Ray players cost in the vicinity of $1000, and they can't play games or DVDs, which makes the PS3 quite a bargain for true HD hounds. But outside of the PS3, the consumer outcry has been simple- Blu-Ray players are too expensive.
Therefore, Sony has responded with the announcement of the BDP-S300, the cheapest standalone Blu-Ray player to date. It's supposed to have all the same capabilities of any other player, but it just costs less. Now, this almost seems like it could hinder PS3 sales, but in looking at the bigger picture, it should serve to further the interest and expansion of Blu-Ray. And besides, Sony stands firm in their conviction that the PS3 is primarily a video game machine.
Head of PR for Sony Computer Entertainment America, Dave Karraker, provided this official statement to Next Generation-
"Yesterday's announcement from Sony broadens options for movie lovers and will help to further expand Blu-ray adoption, so it is a benefit to consumers and the company. Our research shows that the number-one purchase driver for the PS3 is the ability to play high-definition, next-generation games. PS3 has always been about gaming first and foremost."
We'd be inclined to agree with that assessment, and it will be proven if the PS3 produces the great games, and Blu-Ray catches on...and both seem very likely to happen at this point.
European PS3 Won't Carry Chip for PS2
But packing the machine with two expensive computer chips to play both PS2 and upgrade PS3 games has been racking up costs for the money-losing PS3, a big reason behind Sony Corp.'s flagging earnings lately.
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