Monday, September 24, 2007

任天堂Wii每台毛利最高可达74美元

根据日本日光公司产业分析专家Soichiro Fukuda的计算,任天堂在Wii主机的生产和销售等环节上已经形成了相当健康的产业良性循环。每售出一台Wii主机,都可以为任天堂以及与其合作的零部件供应商提供足够的利润空间。 Fukuda综合目前Wii的硬件规格以及任天堂的几大零部件供应商提供的信息,估算出了Wii在全球各主要市场的毛利额。其中,Wii在日本市场每卖出一台主机的毛利约为1,500日元(约合13美元),在美国则可以达到5,600日元(49美元),而在欧洲更是高达8,500日元(74美元)。 尽管任天堂目前还没有确认这一计算结果,但事实上外界对Wii的利润程度也是有所估计的。低廉的生产成本和大批量的市场需求,使得Wii在牢牢把握市场主动权的同时也收到了巨大的利润,任天堂通过这台不可思意的主机真正做到了名利双收。


Wii成为全球最畅销的主机

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PlayStation 3 Details

Suggested retail price by region*
Region Expected pricing at release
Basic Premium
Japan Japan JP¥49,980 Open price
United States United States US$499 US$599
Canada Canada C$549 C$659
Mexico Mexico MXN$7,999 MXN$9,499
European Union Eurozone
(excluding Finland)
499 €599
United Kingdom United Kingdom GB£375† GB£425†
Switzerland Switzerland
CHF 749 CHF 899
Norway Norway
-
5000 NOK
Denmark Denmark 4295 DKK 5495 DKK†
Sweden Sweden
-
5999 SEK
Finland Finland €550 €650
Australia Australia A$829 A$999
New Zealand New Zealand NZ$999†
NZ$1199.95†
The PS3's 3.2 GHz Cell processor, developed jointly by Sony, Toshiba and IBM ("SIT"), is an implementation to dynamically assign physical processor cores to do different types of work independantly. It has a PowerPC-based "Power Processing Element" (PPE) and six accessible 3.2 GHz Synergistic Processing Elements (SPEs), a seventh runs in a special mode and is dedicated to OS security, and an eighth disabled to improve production yields. The PPE, SPE's and other elements ("units") are connected via an Element Interconnect Bus which serves to connect all of the units in a ring-style bus. The PPE has a 512KB level 2 cache and one VMX vector unit. Each of the SPEs is a RISC processor with 128 128-bit SIMD GPRs and superscalar functions. Each SPE contains 256KB of non-cached memory (local storage, "LS") that is shared by program code and work data. SPEs may access more data in the main memory using DMA. The floating point performance of the whole system (CPU + GPU) is reported to be 2.18 TFLOPS[38]. PlayStation 3's Cell CPU achieves 218 GFLOPS single precision float and is reported at around 26 GFLOPS double precision. The PS3 will ship with 256 MB of Rambus XDR DRAM, clocked at CPU die speed.