With just over a month to go until launch, Sony has begun television advertising for it's next gen console, the PS3, in North America. You have seen the billboards and posters, and, today, we will show you the first PS3 TV commercial.
The commercial itself is similar to Microsoft's commercials for the Xbox 360, there is very little to do with the system itself. Actually there is nothing about the system, and unless you watch the entire clip, you won't know it's about the PS3 at all.
The clip depicts a young boy waking up and getting ready. You first assume he is preparing for school, but once he is dressed up and has his backpack ready, he gets on the roof of his house instead of taking off for school. Once he is up top, he sees several other boys, all with backpacks, all on top of roofs. Then it goes to a black screen, with 11/17/06 on it, then that fades away to "The wait is over." Then finally, at the VERY end of the commercial, you get your first proof that this is a PS3 commercial, with the words "PlayStation 3."
To be honest, it seems a bit late for Sony to begin it's TV campaign, seeing as preorders are sold out and such, but maybe they are doing this for those of us who got up early to preorder our system. To ease our minds and let us know that we made a good decision, and that they are on top of things. Or maybe they are going for the millions who didn't get a preorder, sparking the emotions to get them pumped for launch.
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