Wednesday, January 31, 2007

Analyst: Nvidia Hurting From Slower PS3 Demand

 

 

High prices and a drought of killer app software isn't just hurting PLAYSTATION 3 owners and the upper lips of Sony public relations folks, but component suppliers as well. Michael McConnell, Pacific Crest analyst, said that graphics supplier Nvidia is expected to take a swift kick in the share price due to decreased royalties from weaker consumer interest in the PS3.

The bad news for Nvidia and its shareholders:

Although poor manufacturing yields on Blu-Ray diodes were the initial cause of PS3 unit constraints at retailers, we have seen evidence of weaker-than-expected consumer demand as availability has improved, likely stemming form overly high prices at retailers and a lack of compelling game titles.

I hear you, McConnell. As we stalked the streets of NYC, we all lamented how much we love our PS3s, but really want to play some games on the damn thing. Maybe a downloadable Nvidia demo girl Dawn model viewer might help to ease the pain

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PlayStation 3 Details

Suggested retail price by region*
Region Expected pricing at release
Basic Premium
Japan Japan JP¥49,980 Open price
United States United States US$499 US$599
Canada Canada C$549 C$659
Mexico Mexico MXN$7,999 MXN$9,499
European Union Eurozone
(excluding Finland)
499 €599
United Kingdom United Kingdom GB£375† GB£425†
Switzerland Switzerland
CHF 749 CHF 899
Norway Norway
-
5000 NOK
Denmark Denmark 4295 DKK 5495 DKK†
Sweden Sweden
-
5999 SEK
Finland Finland €550 €650
Australia Australia A$829 A$999
New Zealand New Zealand NZ$999†
NZ$1199.95†
The PS3's 3.2 GHz Cell processor, developed jointly by Sony, Toshiba and IBM ("SIT"), is an implementation to dynamically assign physical processor cores to do different types of work independantly. It has a PowerPC-based "Power Processing Element" (PPE) and six accessible 3.2 GHz Synergistic Processing Elements (SPEs), a seventh runs in a special mode and is dedicated to OS security, and an eighth disabled to improve production yields. The PPE, SPE's and other elements ("units") are connected via an Element Interconnect Bus which serves to connect all of the units in a ring-style bus. The PPE has a 512KB level 2 cache and one VMX vector unit. Each of the SPEs is a RISC processor with 128 128-bit SIMD GPRs and superscalar functions. Each SPE contains 256KB of non-cached memory (local storage, "LS") that is shared by program code and work data. SPEs may access more data in the main memory using DMA. The floating point performance of the whole system (CPU + GPU) is reported to be 2.18 TFLOPS[38]. PlayStation 3's Cell CPU achieves 218 GFLOPS single precision float and is reported at around 26 GFLOPS double precision. The PS3 will ship with 256 MB of Rambus XDR DRAM, clocked at CPU die speed.