Monday, October 16, 2006

Hi-Def DVD Sales Plunge; Format War, PS3 Blamed


Warner Brothers confirmed that it was slashing its expectations for high-definition DVD sales for this year on drastically lower sales for HD-DVD and Blu-ray Disc players.

The studio had forecast that Blu-ray Disc and HD-DVD, two rival next-gen DVD formats, would sell a combined 4.5 to 6.0 million players by the end of 2006. Now the company only expects 1.5 million hi-def players to be sold this year. As a result, Warner Brothers is slashing its DVD sales forecast from $250 to 400 million to just $150 million.

In the article, the delay of the Blu-ray-enable PlayStation 3 gets some of the blame, while the rest falls upon customers adopting a "wait and see" attitude towards the high-def format war between HD-DVD and Blu-ray.

The USA Today article also has another interesting detail: HD-DVD has about 100 titles on the market, while Blu-ray has just 50.

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PlayStation 3 Details

Suggested retail price by region*
Region Expected pricing at release
Basic Premium
Japan Japan JP¥49,980 Open price
United States United States US$499 US$599
Canada Canada C$549 C$659
Mexico Mexico MXN$7,999 MXN$9,499
European Union Eurozone
(excluding Finland)
499 €599
United Kingdom United Kingdom GB£375† GB£425†
Switzerland Switzerland
CHF 749 CHF 899
Norway Norway
-
5000 NOK
Denmark Denmark 4295 DKK 5495 DKK†
Sweden Sweden
-
5999 SEK
Finland Finland €550 €650
Australia Australia A$829 A$999
New Zealand New Zealand NZ$999†
NZ$1199.95†
The PS3's 3.2 GHz Cell processor, developed jointly by Sony, Toshiba and IBM ("SIT"), is an implementation to dynamically assign physical processor cores to do different types of work independantly. It has a PowerPC-based "Power Processing Element" (PPE) and six accessible 3.2 GHz Synergistic Processing Elements (SPEs), a seventh runs in a special mode and is dedicated to OS security, and an eighth disabled to improve production yields. The PPE, SPE's and other elements ("units") are connected via an Element Interconnect Bus which serves to connect all of the units in a ring-style bus. The PPE has a 512KB level 2 cache and one VMX vector unit. Each of the SPEs is a RISC processor with 128 128-bit SIMD GPRs and superscalar functions. Each SPE contains 256KB of non-cached memory (local storage, "LS") that is shared by program code and work data. SPEs may access more data in the main memory using DMA. The floating point performance of the whole system (CPU + GPU) is reported to be 2.18 TFLOPS[38]. PlayStation 3's Cell CPU achieves 218 GFLOPS single precision float and is reported at around 26 GFLOPS double precision. The PS3 will ship with 256 MB of Rambus XDR DRAM, clocked at CPU die speed.