Research shows massive support for the PS3

In recent research done by Los Angeles based Interpret (a technological research company) the findings show an overwhelming consumer support for the PLAYSTATION 3. The study shows that around 8.9 million Americans are prepared to pay full price ($500-$600) for the PS3, 5.7 million who are prepared to buy the Wii at $250 and 800,000 who are willing to pay $300-$400 for the Xbox360.

The study consisted of 2,000 random interviews Interpret gave online. They then weighted it to the 2004 U.S. Census data of people in the U.S. Lastly, they backed it up by a telephone survey to make sure the online data wasn't over-represented by females, which is an issue with online surveys.

The research also predicts that by 2008 the PS3 will have an established fan base of 12 million in the U.S. The Xbox360 for over a year now has held an unanswered lead in the nex-gen war. However, with the ratios stated above, the Xbox360 might have a hard time keeping that lead when the PS3 and Wii launch this fall. The key to winning in the U.S. lies in Sony's ability to keep to marketplace supplied with ample nex-gen consoles. If they can keep their supply up, then Microsoft may be in trouble.