Monday, October 16, 2006

Famitsu Publisher Puts PS3 on Top


The president of Enterbrain, publisher of Japanese videogame magazine Famitsu, said the PlayStation 3 will have a tough time out of the gate, but will eventually come out on top in the worldwide next-gen console war.
"The PS3 will have a tough time globally at the initial stage. Its launch titles in Japan and exclusive software titles overseas are quite limited," said Enterbrain President Hirokazu Hamamura during a seminar as reported by Reuters.

He added, "But its overwhelmingly realistic graphics will give it a long life span. It will stay competitive even when a game console battle breaks out among a newer generation of machines in 2010. Sales should grow every time Sony cuts prices." He said that the initial high price tag will turn off would-be early adopters.

While Sony aims to ship 6 million PS3s by the end of its fiscal year in March 2007, Hamamura said that he expects Sony to actually sell 4.13 million units by that time. By comparison, he expects Nintendo to sell 5.47 million units in that same period.

Enterbrain expects PS3's sales to hit 34 million worldwide by the end of 2009, Wii sales to reach 25 million and Xbox 360's to reach 28 million in that time frame.

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Play Station 3

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PlayStation 3 Details

Suggested retail price by region*
Region Expected pricing at release
Basic Premium
Japan Japan JP¥49,980 Open price
United States United States US$499 US$599
Canada Canada C$549 C$659
Mexico Mexico MXN$7,999 MXN$9,499
European Union Eurozone
(excluding Finland)
499 €599
United Kingdom United Kingdom GB£375† GB£425†
Switzerland Switzerland
CHF 749 CHF 899
Norway Norway
-
5000 NOK
Denmark Denmark 4295 DKK 5495 DKK†
Sweden Sweden
-
5999 SEK
Finland Finland €550 €650
Australia Australia A$829 A$999
New Zealand New Zealand NZ$999†
NZ$1199.95†
The PS3's 3.2 GHz Cell processor, developed jointly by Sony, Toshiba and IBM ("SIT"), is an implementation to dynamically assign physical processor cores to do different types of work independantly. It has a PowerPC-based "Power Processing Element" (PPE) and six accessible 3.2 GHz Synergistic Processing Elements (SPEs), a seventh runs in a special mode and is dedicated to OS security, and an eighth disabled to improve production yields. The PPE, SPE's and other elements ("units") are connected via an Element Interconnect Bus which serves to connect all of the units in a ring-style bus. The PPE has a 512KB level 2 cache and one VMX vector unit. Each of the SPEs is a RISC processor with 128 128-bit SIMD GPRs and superscalar functions. Each SPE contains 256KB of non-cached memory (local storage, "LS") that is shared by program code and work data. SPEs may access more data in the main memory using DMA. The floating point performance of the whole system (CPU + GPU) is reported to be 2.18 TFLOPS[38]. PlayStation 3's Cell CPU achieves 218 GFLOPS single precision float and is reported at around 26 GFLOPS double precision. The PS3 will ship with 256 MB of Rambus XDR DRAM, clocked at CPU die speed.