Friday, October 20, 2006

PS3 & PSP Hurt Sony Profits


Sony has had to weather the perfect storm of a Sony PS3 price reduction in Japan, launch delay in Europe, PSP performing poorly, and notebook batteries bursting into flame in the last few months. Accordingly, Sony has announced that they're slashing profit forecasts by 38%.

"A decrease in sales and an increase in operating loss are expected within the Game segment as a result of the reduction of the retail price of PlayStation 3 hardware in Japan and the fact that sales and profitability from the PSP business are expected to be lower than originally forecast," said the company in an official statement as reported by GI.

Sony went on to acknowledge that "decreased operating income is anticipated within the Electronics segment due to a production adjustment of devices for use in PS3, including semiconductors."

"With regard to PS3, although we expect to record a loss for the business during its initial launch phase within the current fiscal year, we look forward to the successful worldwide deployment and expansion of the platform," Sony explained.

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Play Station 3

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PlayStation 3 Details

Suggested retail price by region*
Region Expected pricing at release
Basic Premium
Japan Japan JP¥49,980 Open price
United States United States US$499 US$599
Canada Canada C$549 C$659
Mexico Mexico MXN$7,999 MXN$9,499
European Union Eurozone
(excluding Finland)
499 €599
United Kingdom United Kingdom GB£375† GB£425†
Switzerland Switzerland
CHF 749 CHF 899
Norway Norway
-
5000 NOK
Denmark Denmark 4295 DKK 5495 DKK†
Sweden Sweden
-
5999 SEK
Finland Finland €550 €650
Australia Australia A$829 A$999
New Zealand New Zealand NZ$999†
NZ$1199.95†
The PS3's 3.2 GHz Cell processor, developed jointly by Sony, Toshiba and IBM ("SIT"), is an implementation to dynamically assign physical processor cores to do different types of work independantly. It has a PowerPC-based "Power Processing Element" (PPE) and six accessible 3.2 GHz Synergistic Processing Elements (SPEs), a seventh runs in a special mode and is dedicated to OS security, and an eighth disabled to improve production yields. The PPE, SPE's and other elements ("units") are connected via an Element Interconnect Bus which serves to connect all of the units in a ring-style bus. The PPE has a 512KB level 2 cache and one VMX vector unit. Each of the SPEs is a RISC processor with 128 128-bit SIMD GPRs and superscalar functions. Each SPE contains 256KB of non-cached memory (local storage, "LS") that is shared by program code and work data. SPEs may access more data in the main memory using DMA. The floating point performance of the whole system (CPU + GPU) is reported to be 2.18 TFLOPS[38]. PlayStation 3's Cell CPU achieves 218 GFLOPS single precision float and is reported at around 26 GFLOPS double precision. The PS3 will ship with 256 MB of Rambus XDR DRAM, clocked at CPU die speed.