Thursday, October 19, 2006

PS3, PSP problems force Sony to slash profit forecasts


38 per cent fall due to Japanese price drop and poor PSP sales

The PlayStation 3 price reduction in Japan and a delay to the hardware launch in Europe have forced Sony Corp to reduce its income forecasts for 2007, along with poor performance of the PSP handheld and the continuing problems encountered from a worldwide recall of notebook batteries.

For the year ending March 2007, Sony expects a 38 per cent drop in net income, adjusting the previous forecast from 130 billion yen (EUR 872 million) to 80 billion yen (EUR 573 million). Operating income has been reduced from 130 billion yen to 50 billion (EUR 336 million).

"A decrease in sales and an increase in operating loss are expected within the Game segment as a result of the reduction of the retail price of PlayStation 3 hardware in Japan and the fact that sales and profitability from the PSP business are expected to be lower than originally forecast," said the company in an official statement.

Sony also admitted a "decreased operating income is anticipated within the Electronics segment due to a production adjustment of devices for use in PS3, including semiconductors."

"With regard to PS3, although we expect to record a loss for the business during its initial launch phase within the current fiscal year, we look forward to the successful worldwide deployment and expansion of the platform," said the manufacturer.

"As a result, we expect that we can realise a significant improvement in profitability during the fiscal year ending March 31st, 2008."

Sony announced at last months' Tokyo Game Show that the price of the Japanese PlayStation 3 was to be reduced from 62,790 yen (EUR 421) to 49,980 yen (EUR 335) for the 20GB unit.

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PlayStation 3 Details

Suggested retail price by region*
Region Expected pricing at release
Basic Premium
Japan Japan JP¥49,980 Open price
United States United States US$499 US$599
Canada Canada C$549 C$659
Mexico Mexico MXN$7,999 MXN$9,499
European Union Eurozone
(excluding Finland)
499 €599
United Kingdom United Kingdom GB£375† GB£425†
Switzerland Switzerland
CHF 749 CHF 899
Norway Norway
-
5000 NOK
Denmark Denmark 4295 DKK 5495 DKK†
Sweden Sweden
-
5999 SEK
Finland Finland €550 €650
Australia Australia A$829 A$999
New Zealand New Zealand NZ$999†
NZ$1199.95†
The PS3's 3.2 GHz Cell processor, developed jointly by Sony, Toshiba and IBM ("SIT"), is an implementation to dynamically assign physical processor cores to do different types of work independantly. It has a PowerPC-based "Power Processing Element" (PPE) and six accessible 3.2 GHz Synergistic Processing Elements (SPEs), a seventh runs in a special mode and is dedicated to OS security, and an eighth disabled to improve production yields. The PPE, SPE's and other elements ("units") are connected via an Element Interconnect Bus which serves to connect all of the units in a ring-style bus. The PPE has a 512KB level 2 cache and one VMX vector unit. Each of the SPEs is a RISC processor with 128 128-bit SIMD GPRs and superscalar functions. Each SPE contains 256KB of non-cached memory (local storage, "LS") that is shared by program code and work data. SPEs may access more data in the main memory using DMA. The floating point performance of the whole system (CPU + GPU) is reported to be 2.18 TFLOPS[38]. PlayStation 3's Cell CPU achieves 218 GFLOPS single precision float and is reported at around 26 GFLOPS double precision. The PS3 will ship with 256 MB of Rambus XDR DRAM, clocked at CPU die speed.